Connecting for Collaboration via Social Media?

Updated on 24 December 2010 by Lokesh Datta

Is Facebook or Twitter the answer for improving collaboration? Is “Facebook for Enterprise” or “Twitter for Enterprise” the answer? Probably not! They are hammers, and quite effective at that for their purpose, but look for the right nails. Oh, and also watch out for paving the cow path. Social networking sites use impressive tools that can be utilized for collaboration networks for the enterprise. But, we must not forget to pick the right horse for the course. Remember, the enterprise reluctantly adopted IM but never the whole AOL walled-garden. And, they have been right!

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Unsure of ROI, CMOs to Increase Social Media Investments in 2010

Updated on 24 December 2010 by Lokesh Datta

CMOs plan to spend more on social media marketing in 2010, as they struggle to tie the spending with actual business results. The CMO Club and Bazaarvoice, a social commerce vendor, surveyed 133 CMOs in September from industries including software, finance and insurance, travel and hospitality, media and publishing, consumer goods and retail. Key findings for the survey are:

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Understanding Objectives of Players in Collaboration Networks

Updated on 24 December 2010 by Lokesh Datta

We identify at least four players or stakeholders in collaborations networks: Enterprise, Customer (current and prospective), Employee and Partner. Each player operates in the collaboration network with own objectives, motives and expectations, which are often asymmetric.

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Comparing Collaboration and Social Networks

Updated on 24 December 2010 by Lokesh Datta

The objectives and intensity of collaboration networks and social networks are almost entirely different. This key distinction leads to the manner and means of networking that that are indeed different. Sure enough, there is some overlap between the two types of networks but this is neither an imposing nor a driving fact.

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